News for 'Media Marketing'

Is IMAX Luring More Audiences?

Is IMAX Luring More Audiences?

Rediff.com2 Aug 2025

'We're witnessing a consistent surge in audience demand for IMAX screenings, particularly for high-octane, spectacle-driven films.'

Hospitality Business Needs People, Not AI

Hospitality Business Needs People, Not AI

Rediff.com15 Jul 2025

With the rise of wellness tourism and experiential travel, specialised jobs are being created in spa management, event planning and local experience curation, besides social media management.

Ola Electric Hits Speed Bumps On Road to Future

Ola Electric Hits Speed Bumps On Road to Future

Rediff.com19 Jun 2025

Clearly, some of the bullishness of the early days has gone missing. Ola's market share is slipping amid rising competition from incumbents like Bajaj Auto and TVS.

'India Should Reduce Tariffs For All Countries'

'India Should Reduce Tariffs For All Countries'

Rediff.com11 Aug 2025

'That way you're not hostage just to US sort of exports to India.'

The Alaska Fiasco: Lessons For India

The Alaska Fiasco: Lessons For India

Rediff.com16 Aug 2025

The point to note for India is that we must not panic. The United States may be our largest export destination, but high tariffs will not exactly mean gloom and doom. Sure, we can throw some morsels as we continue negotiating, but we must be firm that some red lines cannot be crossed, no matter what, asserts Shreekant Sambrani.

'I've Never Written With The Market In Mind'

'I've Never Written With The Market In Mind'

Rediff.com4 Mar 2025

'When I am working on a series, be it Paatal Lok on Amazon Prime or Kohrra on Netflix, I never take it for granted that we will be back with another season.' 'It's only at the end of the season that I ask myself if I still have it in me to take the story further and if I would like to meet the characters again.' 'If the answer is yes, then I find ways to make the journey exciting for myself, like taking Inspector Haathiram Chaudhary to Nagaland.'

Russia's Rosneft in early talks with Reliance to sell stake in India unit

Russia's Rosneft in early talks with Reliance to sell stake in India unit

Rediff.com29 Jun 2025

Russian oil giant PJSC Rosneft Oil Company is in early talks with Reliance Industries for sale of its 49.13 per cent stake in Nayara Energy, which operates a 20-million tonnes-a-year oil refinery and 6,750 petrol pumps in India, sources said. Reliance has held preliminary talks for acquisition of Nayara, which will help it overtake state-owned Indian Oil Corporation (IOC) to become India's No.1 oil refiner as well as give a meaningful presence in the fuel marketing space.

Should You Invest In Corporate Bonds?

Should You Invest In Corporate Bonds?

Rediff.com10 Jul 2025

Only a limited set of investors should invest directly in corporate bonds.

Tesla Arrives in Mumbai: Is Model Y Worth the Hype?

Tesla Arrives in Mumbai: Is Model Y Worth the Hype?

Rediff.com16 Jul 2025

The Model Y's blend of minimalist design, advanced technology, and practical features certainly makes a strong case. But the true test will lie in its performance on Indian roads and the timely expansion of its charging infrastructure, says Rajesh Karkera/Rediff.

Brazil responds to Trump's 50% tariff with 'Reciprocity Law'

Brazil responds to Trump's 50% tariff with 'Reciprocity Law'

Rediff.com10 Jul 2025

Brazilian President Luiz Inacio Lula da Silva on Wednesday (local time) issued a firm response to United States President Donald Trump's announcement of a 50 per cent tariff on Brazil by invoking the country's 'Economic Reciprocity Law', while asserting Brazil's sovereignty and rejecting 'any form of tutelage' in what he described as Trump's attempts to interfere in the country's internal judicial affairs.

Small is big for PEs, companies as M&As rise to $45.4 billion in H1

Small is big for PEs, companies as M&As rise to $45.4 billion in H1

Rediff.com11 Jul 2025

India's mergers & acquisitions (M&As) market recorded deals worth $45.44 billion in the first half of 2025, up nearly 3.3 per cent from a year ago, even as ultra large-ticket transactions remained subdued. During the first half, the 7.1 per cent rise in deal count to 1,614 signals continuing appetite among domestic conglomerates and private equity (PE) funds for mid-sized and smaller assets.

India Unlikely To Retaliate Against US

India Unlikely To Retaliate Against US

Rediff.com1 Aug 2025

India would neither succumb to the Americans on issues of national security, such as its defence ties with Russia, nor cede ground on its domestic interests in the agriculture and dairy sectors.

Illinois Tech To Open Mumbai Campus Next Year

Illinois Tech To Open Mumbai Campus Next Year

Rediff.com18 Jul 2025

At the Mumbai campus the institute will offer both UG and graduate degrees, most of its courses will focus on science, technology, engineering and mathematics.

Indians can now get UAE's Golden Visa at Rs 23 lakh

Indians can now get UAE's Golden Visa at Rs 23 lakh

Rediff.com7 Jul 2025

Until now, one of the ways to get Dubai's Golden Visa from India was to invest in property whose value should be at least AED Two Million (Rs 4.66 crore), or invest a large amount in business in the country.

Indian Vlogger's Remarks Land Him In Turkish Trouble

Indian Vlogger's Remarks Land Him In Turkish Trouble

Rediff.com2 Jun 2025

Indian vlogger Malik 'Swashbuckler' has apologised for his offensive video comments on Turkish women.

'Indian Stocks Unlikely To Give Significant Returns In 12 Months'

'Indian Stocks Unlikely To Give Significant Returns In 12 Months'

Rediff.com30 May 2025

'Right now, silver -- and especially platinum -- are very cheap compared to gold. If I were buying today, I would choose platinum.'

Trump threatens Apple with 25% tariff if iPhones are made in India

Trump threatens Apple with 25% tariff if iPhones are made in India

Rediff.com23 May 2025

US President Donald Trump on Friday again sought to pressurise Apple on its decision to increase production of its iPhone in India. Trump said that Apple will have to pay a 25 per cent import tariffs if its mobile handsets sold in US are not produced in the boundaries of the country.

2 killed, 68 hurt as car rams into German Christmas market, driver held

2 killed, 68 hurt as car rams into German Christmas market, driver held

Rediff.com21 Dec 2024

The attack occurred when a car deliberately rammed into a crowd of people at the market, resulting in multiple fatalities and injuries.

'One Actor Can Only Do So Much Work'

'One Actor Can Only Do So Much Work'

Rediff.com28 Jul 2025

'I had not even realised I had done almost 100 films.'

WhatsApp brings ads to Channels, Status features

WhatsApp brings ads to Channels, Status features

Rediff.com17 Jun 2025

After the success of bringing businesses to WhatsApp, Meta - its parent - is now introducing ads and subscriptions to Status and Channels under the Updates tab of the messaging app, the company said on Monday. This move will further push its monetisation efforts on WhatsApp.

It Starts With A Casual Bet And Then...

It Starts With A Casual Bet And Then...

Rediff.com4 Jul 2025

In 2025 alone, at least 50 suicides linked to online gambling losses have been reported across India. According to FIRs, the victims were addicted to betting, largely driven by cricket, rummy and poker.

Mahua Moitra claims fish shops being shut down, Delhi police launches probe

Mahua Moitra claims fish shops being shut down, Delhi police launches probe

Rediff.com9 Apr 2025

The Delhi Police will investigate claims by TMC MP Mahua Moitra that right-wing individuals attempted to force the closure of fish shops in South Delhi's Chittaranjan Park. Moitra posted videos and messages alleging the incident, while Delhi BJP President Virendra Sachdeva denied the claims and called for community harmony. The police are verifying the incident's authenticity and the market's licensing status.

Why IPO-bound OYO seeks to rename parent firm

Why IPO-bound OYO seeks to rename parent firm

Rediff.com30 May 2025

OYO founder Ritesh Agarwal has invited name suggestions for its parent firm Oravel Stays, in a strategic move as the global travel tech platform prepares to launch its IPO and looks to have more premium segment offerings. There is a high possibility that the name chosen through the exercise may end up being the name of the premium hotels app that OYO has been working to launch in the near future, people familiar with the strategy told PTI.

The Sword Of Vigilance Hangs Over Bankers

The Sword Of Vigilance Hangs Over Bankers

Rediff.com1 Aug 2025

'Vigilance' is a dreaded term for PSB employees and there are instances where this fear is misused by the higher authorities to tame their subordinate officials. This fear always deters PSB executives from making decisions -- the fewer the decisions, the less the chance of falling into trouble, points out Tamal Bandyopadhyay.

'In a one-on-one with F-22 it will be tough for Rafale'

'In a one-on-one with F-22 it will be tough for Rafale'

Rediff.com23 Jun 2025

'We will see whether there were losses or not, and whether the war aims were achieved. When the truth comes out, some may well be surprised,' says Dassault CEO.

Top 10 Careers in Arts and Humanities After Class 12

Top 10 Careers in Arts and Humanities After Class 12

Rediff.com9 Jun 2025

From event planning to digital arts, career coach Nayagam PP offers a list of exciting courses you can pursue after Class 12.

Eid: Delhi Bans Illegal Animal Sacrifice

Eid: Delhi Bans Illegal Animal Sacrifice

Rediff.com6 Jun 2025

The advisory features a ban on taking or sharing photos and videos of the sacrifice rituals on social media platforms.

If Your Mutual Fund Shuts, Is Your Money Safe?

If Your Mutual Fund Shuts, Is Your Money Safe?

Rediff.com16 Jul 2025

Your AMC shuts shop. Panic? Wait. What happens next isn't what most fear.

LIC Q4 profit jumps 38% to Rs 19,013 cr

LIC Q4 profit jumps 38% to Rs 19,013 cr

Rediff.com27 May 2025

State-owned insurer Life Insurance Corporation of India (LIC) on Tuesday posted a 38 per cent increase in net profit to Rs 19,013 crore in the fourth quarter ended March 2025 helped by lower expenses. The country's biggest insurer had earned a profit of Rs 13,763 crore in the corresponding quarter a year earlier.

Beware! 'Healthy' Foods That Could Harm Your Heart

Beware! 'Healthy' Foods That Could Harm Your Heart

Rediff.com27 Jun 2025

They seem harmless, even good for you, but these everyday kitchen staples could be quietly harming your heart, warns Dr Sanjay Bhojraj.

5 Natural Remedies For Healthy Skin

5 Natural Remedies For Healthy Skin

Rediff.com10 Jul 2025

Dr Ameesha Mahajan, cosmetic dermatologist and founder of Eden Skin Clinic, explains why you can trust these ingredients to heal and nourish your skin.

Stalin Can Win 2026 Poll If...

Stalin Can Win 2026 Poll If...

Rediff.com18 Jul 2025

...the DMK chief minister's campaign -- which includes criticism of the BJP's 'pro-Hindutva, anti-Tamil, anti-federal' policies and building on his own government's social welfare programmes targeting especially women and youth -- appeals to Tamil Nadu's voters in next year's assembly election, explains N Sathiya Moorthy.

MX Player Is The Horse To Bet On In OTT Biz

MX Player Is The Horse To Bet On In OTT Biz

Rediff.com12 May 2025

At 250 million unique visitors a month, MX Player has for long been in the same bracket as YouTube (454 million) and Meta (324 million) in reach.

Virat Kohli Is Still Scoring Big

Virat Kohli Is Still Scoring Big

Rediff.com3 Jul 2025

Whether in cricket or business, Kohli continues to play the long game.

RIL to be a deep-tech, advanced manufacturing powerhouse: Mukesh Ambani

RIL to be a deep-tech, advanced manufacturing powerhouse: Mukesh Ambani

Rediff.com26 Jun 2025

Reliance Industries (RIL), India's largest conglomerate, is set to pivot into a deeptech and advanced manufacturing enterprise, chairman and managing director (CMD) Mukesh Ambani said. "In artificial intelligence, our purpose is clear: to address complex societal challenges and create wealth for the nation and its people.

'We built the temple', say Delhi's CR Park fish vendors amid closure threat

'We built the temple', say Delhi's CR Park fish vendors amid closure threat

Rediff.com9 Apr 2025

Fish sellers of Chittranjan Park found themselves in a state of disbelief last week when the anti-meat overdrive of the Hindu right hit the local markets with a warning to shut shops because they were close to a temple.

10 Tips To Get A Job Before You Graduate

10 Tips To Get A Job Before You Graduate

Rediff.com1 Jul 2025

rediffGURU Pradeep Pramanik, career coach, placement consultant and director of Fast Track Career Consultants, shares useful tips to land your dream job while you're still in college.

The rise of the social media savvy Olympians

The rise of the social media savvy Olympians

Rediff.com22 Jul 2024

Athletes on the hunt for Olympic gold will also be chasing likes and follows on social media in Paris, as a battle for a coveted piece of viral fame kicks off at the Games.

India-Pak tensions: Govt warns traders against hoarding of food items

India-Pak tensions: Govt warns traders against hoarding of food items

Rediff.com10 May 2025

The Indian government has assured citizens that the country has ample food stocks to meet domestic demand, despite escalating tensions with Pakistan. The government has also warned traders against hoarding essential food items and creating artificial shortages, emphasizing that there is no need for panic buying. The food ministry detailed the country's current stock levels, showcasing a surplus over required buffer norms for rice, wheat, and pulses. Additionally, India holds substantial edible oil and sugar stocks, ensuring a strong food security position.

India, UK conclude landmark multi-billion-pound trade deal

India, UK conclude landmark multi-billion-pound trade deal

Rediff.com6 May 2025

India and the UK on Tuesday sealed an ambitious free trade deal along with a double contribution convention with Prime Minister Narendra Modi saying that the landmark pacts will catalyse trade, investment, growth and job creation in both the economies. Modi made the announcement on the agreements after a phone conversation with his British counterpart Keir Starmer.